work
Vision and strategy for a global vehicle companion app.
Client
Jaguar Land Rover
Service
Vision + Design
Year
2022
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Introduction
A vision for an app that redefines the category, embodies modern luxury and ultimately becomes a platform for future innovation in business models, service standards and a fully integrated customer experience.
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What I did
I created the foundational vision statement and experience principles that underpinned the app vision. I then helped create a long list of signature experience concepts, ran global consumer testing to prioritise them, and then synthesised the concepts into integrated services with full design and prototypes. The work finally wrapped into a complete experience vision and 3-5 year roadmap for development.
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