MY PRACTICE

I work somewhere between creativity, design, strategy and technology

01
Strategy

Is for me the art of turning complexity into clarity, making simple choices in pursuit of clear goals. Sometimes it's just finding the right word.

02
Design

I couldn't draw at school so I assumed I couldn't design. Which is why I love thinking like a designer to solve strategic problems.

03
Technology

I'm interested in the way technology intersects with our culture and humanity, and the evolving changes that creates.

My experience has shaped my skill-set

2012 - 2016

AKQA, Lead Strategist

Learning the tools of the trade at one of the world's most innovative digital agencies.
2016 - 2017

180, Strategy Director

Figuring out how global brands really work and how to create incredible brand experiences.
2017 - 2019

Sylvain, Strategy Director

Spent some time in consulting and innovation, picking up the frameworks and approaches that make that world work.
2019 - 2021

Chop Chop Studios, Founder

Started my own strategy and innovation studio. Learned the do's and dont's of starting and running a business.
2021 - 2023

Rip + Tear, Founder

Spent a couple of years creating 3-5 year product visions for lovely companies like Jaguar Land Rover and Rituals with one of my best friends.